Conducting a successful business is not everyone’s cup of tea. Many who run established businesses around the world will certainly agree with this point. It takes many years, very often, a lifetime to achieve the desired sales numbers as well as to earn the reputation of being customer centric.
Businessmen often run their business with a view of earning profit, and why not, after all this has been the most tried and tested age old practice. But, in this profit earning process, doesn’t customer service take a back seat? Just for a moment, let us forget about sales numbers and profit and concentrate on the delight of customers. It is possible and it will fetch more business in the long run. Businessmen, in the passion of achieving the highest sales, forget about the satisfaction of the person for whom the business is running- his customer! And by this, he loses out on a prospective client who could have turned loyal. Very often, the focus on what the customer really wants is not present. If businesses start delighting their clientele with surprise gifts, good quality after sales service, free coupons or vouchers, then their day of earning the highest profit is not far. After a sale is closed, we forget about the customer’s needs/grievances (if any). Only if we learn to divert our attention towards keeping the customer happy and satisfied, nothing can stop from running the business successfully. So, it’s high time that we stop thinking about our happiness and start devising methods to keep the customer inflow in a healthy shape.
There is a law in marketing which is very apt in today’s scenario- If you keep one of your customers in good spirits, he shall speak about your business/product to ten other prospective ones. A satisfied smile on a customer’s face is worth a million bucks of profit. Try it!.
