I have been in some trade show in some countries in the world, but the best trade show is in Hannover, yes I know you know what trade show I’m going to talk about its CEBIT. The biggest Information Technology trade show in the world at that time. One thing that I do remembered is the trade show kills my foot. As a novice trade show visitor, I’m not prepared with skate board yet, and a big bag to place the brochure (this two things must be your consideration when attending a big exhibition show). Three days walking around the exhibition is not enough to saw all things that displayed there, but it’s a new experience for me. But the biggest trade show exhibit that I attend is in Guangzhou, China. It took place in the main city of Guangzhou, I believe even you attend from day one until the end of the exhibit; you cannot see all things that displayed there.
The difference between this two trade show exhibits, between Hannover and Guangzhou are; at Hannover you can see elegant display show case from big companies, at Guangzhou it’s really taste like traditional market (for me it feels like entering a fish market); at Hannover most of the trader can speak English fluently, at Guangzhou they speak with a calculator! But they have the same thing; they do use trade show display. Whether it’s a good or a bad display, it’s still a display to show their product. Now I’m also being the trader, but for the good sake of company image to the public, I believe in www.camelbackdisplays.com to handle the show case of my product. CamelBackDisplays covered up my need for building an elegant product case show yet I can afford.
Whether for the table covers, table top display and even they have directors chairs also! They do not only make a good offer and great promises, they delivered! Just try it your self.
Learning about something new is interesting for us. We can learn it formally or informally. Learning it formally means we join certain class in a course or school. Instead of that informal learning can be taken from other media such as internet or magazine. In fact not all subjects easy to learn and it leads us to a stress condition.
Just take Project Management Professional or PMP. We can consider how difficult this subject is especially when we want to face PMP Exam. There are several materials need to cover and believe me it’s not that easy. I think formal learning can’t cover it and this is why we have to take informal learning program to cover it. The simple way is by finding it through internet because you can find credible informal program for specific subject. In the case of PMP you can find the information on Project-Management-Prepcast.Com. The program is a good program especially for you who want to take PMP Exam soon. The situation and condition will be different with the formal one including a friendly situation so you can receive the material efficiently. Of course, you need prove if you had already finished the PMP program. PMP Certification program is covered on this informal education program.
In short, they combine between formal and informal situation and then create a different learning atmosphere. To cover all the materials the members will get several supporter videos. You can see and hear it on your personal computer and you can choose a comfortable condition when you play it. The materials given to you is covered PMBOK in which most of lecturers use it to deliver PMP subject. Hopefully, with this preparation you are ready to face PMP exam and in the end you get not only a better score but it also deeper understanding about Project Management Professional as well as applying it in the real life.
When you are responsible to make a promotional campaign for your company, what will you do? Don’t worry because all you need to do is to organise your thoughts then you can make the correct decisions which leads to successful campaign.
There are many methods you can follow for your campaign, but not all of them will succeed. You can put ads in TV, radio, newspapers, magazines, boards, or in the internet. Those would cost you a lot of money and they are not guaranteed. The best guaranteed way is to use cheap promotional gifts. Those gifts you can distribute for people as an advertisement for your product. Before you choose this gift you need to decide many things. You need to determine which type of people you want to be your customers. They should make a small study about what they would prefer. You want the people to need your gifts and use them, not throw them away. The gift must be something personal or useful to your customers. It should be used more than once a day to have more visibility for your brand.
Companies prefer cheap promotional items in their advertisements especially the new established ones. Because with the price of one expensive gift you can make ten or twenty cheap gifts and can be distributed to twenty people instead of one which is better and can cover a wide range of people.
There are many options to choose from, you can make pens, mugs, key chains, wallets, fridge magnets, accessories, umbrellas, t-shirts, business card holders, calendars, folders, organisers, calculators, coasters, and many others. You can choose the gift to be related to the product you manufacture, if you are manufacturing plastics or metal you can choose your gift to have plastic parts like pens or key chains. Or metal parts like business card holders or coasters.
Even if you choose the cheap promotional type of presents, you need to make sure that they have good quality because they represent your company in the customer’s eye.
After you make all those decisions, it won’t be hard for you to choose the most suitable gift for you or your company. It would be a great responsibility because if you choose the wrong way or the wrong gift, you would cost your company lost time and lost money. Be careful and you would make the correct decision.
Cheap promotional way is the best way for your company because you can make your promotional campaign with less money and can cover larger groups of people from all ages and in all occupations. You don’t know where is your potential customer can be, there maybe customers other that the audience you thought of. You need to have a wide range in distributing the gifts because you may have other customers than you thought of. Always try to keep your customers happy in order to gain them and more. Don’t neglect them and it would be your loss. Always keep them and their needs, likes, and dislikes first.
Is this the most reliable way to get new patients? I am talking about the community meet and greet. How does this chiropractor marketing method work? Here is the strategy. First of all, you need a practice newsletter. All professionals should find a way to maintain communication with their patient base. Mailing a periodic newsletter is my favorite strategy. No, don’t bother sending the full color ones that can be self-mailed. It’s obvious to everyone you didn’t write it. I’m referring to a relationship-building newsletter. You will make about 30 copies of your most recent newsletter.
You then select a geographic area within 3 miles of your practice from which to farm for patients. Select a day of the week when most residents will be home. In most parts of the country this is on Sunday. You will take your newsletters along with a stack of Gift Certificates offering a free appointment / exam / some type of enticing introductory offer, making it easy to come in and see you. You will go out door to door to introduce yourself to the people in this targeted community. This is your only objective Your goal is to hand out one newsletter per household. You will ask them one simple question: “My name is Dr. Blank and I own the XYZ chiropractic clinic around the corner. I am trying to increase my exposure in this neighborhood.
I am wondering what you think would be a good way for me to get my name out there?” You ask this question to get the recipient involved. In answering your question, you are engaging them and they often sell themselves on becoming your patient. If there is one thing we know, it is that involvement inches them closer to doing business with you. That’s it! Every person reading this can do this without fear. Yes, you have to actually knock on the door. Yes, you have to speak to someone. Whoever answers the door is who you will speak with. Not everyone will be home. As a doctor you’ll find that about 1/3rd of the people you meet will talk your ear off. “Oh, you’re a doctor?
You know my (fill in complaint) has been bothering me lately!” After discussing their problem with you, many will ask you “How hard is it to get in and see you?” At which point you can hand them the Gift Certificate or schedule them on the spot. It’s literally as simple as handing them a newsletter, introducing yourself, and asking them this involvement question. What kind of results you can expect? Our clients tell us they average 3 scheduled appointments for every hour they do this. This proves very profitable since their cost to acquire each patient is virtually zero.
If you’re a motivated doctor who’s looking for a big increase, there’s no reason why you couldn’t be generating 30 or more patient appointments per month if you were to go out and do this on Sunday for a few hours. A couple from California generated 400 patient appointments in 90 days using this strategy. And I know another doctor that generated over 100 patients in a 60 day period. The results can be terrific! Break out of your comfort zone, drag your spouse with you, and go out into an affluent neighborhood sometime this month and hand out practice newsletters face to face.
One of the most successful people I’ve ever met once said to me, “Try to break out of your comfort zone at least once a month; you’ll find all your breakthroughs in life will come as a result of breaking through preconceived ideas that have been boxing you in.” That’s pretty good advice.
